Monday, June 21st | 12 Tammuz 5781

The Top 100 People Positively Influencing Jewish Life, 2018


Daniel Birnbaum

CEO, SodaStream

Visionary Israeli entrepreneur Birnbaum became the CEO of SodaStream in 2007, going on to turn the popular home seltzer machine into a global brand name within a few years. In August 2018, Birnbaum's business reputation was further enhanced when he announced a $3.2 billion deal with American soda giant PepsiCo. Under the terms of the deal, SodaStream remains an independent brand, and the company will be expanding its operations in Israel as a result. "We will have access to new markets, new countries, capital to expand our factory, so everything that it takes to grow a business will now be greater,” Birnbaum said of the deal. A graduate of the Hebrew University of Jerusalem and the holder of a Harvard Business School MBA, Birnbaum currently employs 2,500 workers, both Israeli and Palestinian, and has pledged to create even more jobs. (Photo: SodaStream.)


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