ACTIVISM

Marcus Sheff

CEO, Institute for Monitoring Peace and Cultural Tolerance in School Education

Marcus Sheff is CEO of the Institute for Monitoring Peace and Cultural Tolerance in School Education (IMPACT-se), a Jerusalem-based, nonpartisan, nonprofit organization. A pioneer in the field of textbook analysis, IMPACT has conducted pathbreaking research into standards of peace and tolerance and the presentation of Jews and Israel in school textbooks around the Middle East. In August 2020, Sheff and his team uncovered a major scoop when they exposed a botched EU report into incitement in Palestinian schools that falsely claimed Israeli textbooks promoting tolerance had been published by the PA. “The researchers have reviewed the wrong textbooks, taking textbooks for Israel’s Arab schools in Jerusalem, earnestly praising them and presenting them as coming from the Palestinian Authority’s curriculum,” said Sheff. (Photo: courtesy)