TOMORROW

Keren Hajioff

Spokeswoman to Israel’s Prime Minister Yair Lapid

UK-born Keren Hajioff has undergone a meteoric rise in her public profile since moving to Israel at the age of 19. Formerly the head of social media for the IDF’s international spokesperson’s unit, overseeing content in English, French and Spanish, Hajioff has since become an adviser to two Israeli prime ministers – Naftali Bennett and Yair Lapid. In a 2022 interview, Hajioff spoke of her “great pride in coming from such a strong and vibrant Jewish community in the UK and am grateful to it for having shaped me into the person I am today.” She added that “serving the State of Israel will forever be a privilege.” The “proud granddaughter of Iranian Jewish refugees,” as she describes herself, she was raised in the Finchley area of London, where she attended the local United Synagogue with her family, went to Hasmonean High School, and participated in the Bnei Akiva youth group. (Photo: Twitter)