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The Top 100 People Positively Influencing Jewish Life, 2017

ARTS AND CULTURE

Joyce Azria

Fashion designer

Joyce Azria is a true rarity: An Orthodox Jewish fashion maven. Part of a fashion dynasty founded by her father Max, Azria left her father’s company BCBG in 2017 to found “Avec Les Filles: A Story Told by Joyce Azria.”

Azria’s father, a traditional Sephardi Jew, made sure the family had “a lot of spirituality and excitement towards Hashem,” and this only deepened when Azria discovered Chabad in young adulthood.

“Having a strong moral center helps you be a better businesswoman, a better partner, a better wife, a better person,” she says. And as she sometimes tells overeager colleagues, “The world just stops for me on Shabbos.”

Her new fashion line is in keeping with her old BCBG tradition of low-to-medium priced clothing that remains stylish and, like her, it bridges two worlds: “I love creating for an Orthodox person and the world. … There is always something modest in the collection. At all times, there is always something you can pair or make modest.” (Photo credit: LinkedIn.)

ARTS AND CULTURE

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