Al Jazeera USA: Not Good for the Jews

January 7, 2013 10:29 am 5 comments

Russian President Vladimir Putin. Photo: wiki commons.

This week has been an interesting week to observe the media and public relations moves of foreign governments:

In the “it’s not good for the Jews” category, Al Jazeera announced they had reached a deal to buy Al Gore’s Current TV. Reportedly paying up to $500 million dollars, the Arab owned Al Jazeera station will be broadcast in over 40 million American households. For all the talk of Jewish control of the media, here is a Muslim backed station that will now launch in a major way in mainstream America?  Besides our “honorary Jew” Rupert Murdoch’s Fox News there is surely no TV network with tells Israel’s narrative like Al Jazeera does for the Arab world.

It is interesting to note that when Al Jazeera was founded they received a $147 million subsidy from the Qatari government; the station continues to operate under the patronage of the Emir of Qatar and his family. According to a congressional report Al Jazeera receives approximately $100 million annually in Qatari subsidies. A money-losing venture requires very deep pockets.  The station is now available in over 130 countries – and it presents professional, well done television. Throughout the years, there has been a lot of talk about a “Jewish Al Jazeera” or a  global Jewish TV network with high production value – yet nothing on Al Jazeera’s scale has materialized.

Owning a PR agency, I know that Al Jazeera will be a force to be reckoned with.  They will have offices all over the US, and over 300 employees by the end of 2013.  Not surprisingly, many in the Jewish world expressed concern. Chairman of the Conference of Presidents of Major American Jewish Organizations Malcolm Hoenlein said that Al Jazeera coverage “has served to destabilize regimes and favor some of the more extremist elements in the Arab world.”

This won’t bode well for Israeli public relations – one wonders if Al Jazeera will accept ads from those representing pro-Israel viewpoints, or even Jewish charities like the JNF or Kars 4 Kids. It would be a great PR stunt for a Jewish organization if their ads were accepted and ran – or if they were denied. All in all, it’s not good news for Israel’s branding.

In the world of public relations stunts, Russian President Vladimir Putin pulled off a brilliant maneuver this week granting French actor Gerard Depardieu honorary citizenship after Depardieu decided to flee France, due to their 75% millionaire’s tax. Hundreds of media stories ran on the topic, and now the world knows that Russia has a 13% tax rate. Russia’s Vice-Prime Minister tweeted: “In the West, they don’t know about the substance of our taxation system. When they find out, there will be a mass migration of rich Europeans to Russia.”

Great PR for Russia, usually in the media for less than favorable stories when it comes to business. (Although I don’t imagine that wealthy Russians will be fleeing Israel to return to Russia).

Ronn Torossian is CEO of 5WPR.

5 Comments

  • Visiting Thailand about 3 years ago, I couldn’t locate CNN on the TV. For English speaking news, I had only a choice between Fox News and Al Jareeza.

    Thailand was in turmoil with martial law, Red Shirt protests, and mysterious snipers.

    Al Jareeza with its Australian commentators seemed a lot saner and more objective than Fox News. I am not sure Americans are getting much reality from anyone these days. Al Jareeza may not hurt.

    CNN seems to have become a patron of lost causes rather than

  • Jeffrey Justin

    Ruport Murdoch an “Honorary Jew”?????Al Jazeera American television is a separate entity from The Arabic version which has some of the best Mid -East news with interviews aith Benjamin Netanyahu on numerous occasions as well as Peres, Livnii and Barak to name a few . .WhenI want to see the most Anti-Semitic Arab broadcasting all you have to do is go to Memri.com to see Al Jazeera biggest competitor “Rotana TV” owned 80% by Prince Al Ben Tallal and his partner who owns 20% is none other than Rupert Murdoch, if you want to see see Jew baiting Clerics repeating the blood libel claims that put other Anti-Semites to shame,ask Rupert what channel “Rotana ” is on

  • Was Goebbels good for the Jews? Was Der Sturmer good for Jews? AL JEZEERA is no different…As Winston Churchill said in 1948 in THE GATHERING STORM:..” MEIN KAMPF was the new KORAN. “

  • Besides our “honorary Jew” Rupert Murdoch – Love that. He is indeed a great Israel supporter.

Leave a Reply

Please note: comments may be published in the Algemeiner print edition.


Current day month ye@r *

More...

  • Music US & Canada Lady Gaga Accepts ADL Award: ‘Your Philosophies Are So in Line With Ours’ (VIDEO)

    Lady Gaga Accepts ADL Award: ‘Your Philosophies Are So in Line With Ours’ (VIDEO)

    Pop superstar Lady Gaga on Thursday accepted an award from Jewish human rights group the Anti-Defamation League (ADL) on behalf of her Born This Way Foundation, which strives to combat bullying among young people. “Your philosophies are so in line with ours,” she said of the ADL upon accepting the Making a Difference Award in a videotaped message, which was shown at a ceremony in New York City. “We want to help young people know that their feelings and who they are on [...]

    Read more →
  • Music Personalities At 80, Singer-Songwriter Leonard Cohen’s Jewish Roots ‘Very Much Intact’

    At 80, Singer-Songwriter Leonard Cohen’s Jewish Roots ‘Very Much Intact’

    JNS.org – Eighty years young, Leonard Cohen fits many descriptions—singer, songwriter, poet, novelist, monk. From his Jewish upbringing in Canada to the present day, Cohen has always explored his spiritual side. This month, the singer-songwriter released the CD (May 12) and iTunes (on May 8 of this year) formats of his latest album, Can’t Forget: A Souvenir of the Grand Tour, which features live recordings from his world tours in 2012 and 2013. Last year, Cohen’s Popular Problems was voted by Rolling Stone [...]

    Read more →
  • Europe Sports FIFA Head Says Israel Should Not be Booted From World Soccer Association

    FIFA Head Says Israel Should Not be Booted From World Soccer Association

    JNS.org – Fédération Internationale de Football Association (FIFA) head Sepp Blatter said during a meeting with Israeli Prime Minister Benjamin Netanyahu that contrary to Palestinian complaints, Israel has not violated any FIFA statutes and should not be suspended from international soccer’s governing body. “We should not come to one federation saying we will exclude them,” said Blatter, the Jerusalem Post reported. “If the national association is fulfilling its obligations then there is no need to intervene,” he said. “I’m on a [...]

    Read more →
  • Featured Middle East Sports Jewish Rights Group Slams Palestinian Attempts to Suspend Israel From FIFA

    Jewish Rights Group Slams Palestinian Attempts to Suspend Israel From FIFA

    Jewish human rights group the Simon Wiesenthal Center (SWC) said on Tuesday it was “appalled” by a Palestinian Football Association initiative to suspend Israel from FIFA, calling it another “front waged in the context of the Palestinian Boycott, Divestment, Sanctions (BDS) campaign.” “We are appalled at the temerity of the Palestinan Football Association (PFA) demand that FIFA suspend Israel at your forthcoming Congress in Zurich,” wrote the group’s international relations director, Dr. Shimon Samuels, in a letter to FIFA President Joseph [...]

    Read more →
  • Theater US & Canada Star of Auschwitz Thriller Says ‘God Was Holding the Hand of Every Jew in the Gas Chamber’ (VIDEO)

    Star of Auschwitz Thriller Says ‘God Was Holding the Hand of Every Jew in the Gas Chamber’ (VIDEO)

    The lead actor in Son of Saul, an Auschwitz thriller featured at this year’s Cannes Film Festival, told the UK’s The Guardian that he believes God was “holding the hand” of each Jew who died in the Nazi gas chambers during the Holocaust. “I do not for one nanosecond like to pretend that God is off the hook. He could and should have stopped it at a much earlier stage,” Géza Röhrig, 48, said. ”But I would not be able to get [...]

    Read more →
  • Music Backstreet Boys Singer Howie D Gushes Over Masada During Israel Trip

    Backstreet Boys Singer Howie D Gushes Over Masada During Israel Trip

    Backstreet Boys singer Howie Dorough took to Instagram on Tuesday to marvel about climbing the famed Masada fortress with his band during their visit to Israel, where they will perform this week for the first time. The group’s second day of sightseeing in the Jewish state included the Masada hike, and taking a mud bath at the Dead Sea. A picture from the band’s official Twitter page shows the five singers covered in mud. While relaxing in the Dead Sea, [...]

    Read more →
  • Book Reviews US & Canada ‘Arms and the Dudes:’ New Book, Film Detail How Ex-Orthodox Yeshiva Guys Became Top Suppliers for Afghan Army

    ‘Arms and the Dudes:’ New Book, Film Detail How Ex-Orthodox Yeshiva Guys Became Top Suppliers for Afghan Army

    A new book and its upcoming film adaptation tell the true story of how three former yeshiva students who habitually smoked marijuana scored a $300 million contract from the U.S. government to supply weapons for the Afghan Army, the New York Daily News reported on Sunday. Arms and the Dudes details how the Miami Beach potheads became “the most unlikely gunrunners in history,” according to the book’s author, investigative reporter Guy Lawson. The tale begins with Efraim Diveroli, nephew of [...]

    Read more →
  • Blogs Theater Natalie Portman: Israel-Themed ‘A Tale of Love and Darkness’ Not Political

    Natalie Portman: Israel-Themed ‘A Tale of Love and Darkness’ Not Political

    JNS.org – Natalie Portman, who directs and stars in the new Hebrew-language film adaptation of author Amos Oz’s A Tale of Love and Darkness, says that despite Oz’s record as a vocal left-wing critic of Israel, her film is not political. Like the book on which it is based, Portman’s film is about a young boy at the time of the founding of the state of Israel. “I think the movie is very much about this very particular, specific family story. Of [...]

    Read more →



Sign up now to receive our regular news briefs.