Al Jazeera USA: Not Good for the Jews

January 7, 2013 10:29 am 5 comments

Russian President Vladimir Putin. Photo: wiki commons.

This week has been an interesting week to observe the media and public relations moves of foreign governments:

In the “it’s not good for the Jews” category, Al Jazeera announced they had reached a deal to buy Al Gore’s Current TV. Reportedly paying up to $500 million dollars, the Arab owned Al Jazeera station will be broadcast in over 40 million American households. For all the talk of Jewish control of the media, here is a Muslim backed station that will now launch in a major way in mainstream America?  Besides our “honorary Jew” Rupert Murdoch’s Fox News there is surely no TV network with tells Israel’s narrative like Al Jazeera does for the Arab world.

It is interesting to note that when Al Jazeera was founded they received a $147 million subsidy from the Qatari government; the station continues to operate under the patronage of the Emir of Qatar and his family. According to a congressional report Al Jazeera receives approximately $100 million annually in Qatari subsidies. A money-losing venture requires very deep pockets.  The station is now available in over 130 countries – and it presents professional, well done television. Throughout the years, there has been a lot of talk about a “Jewish Al Jazeera” or a  global Jewish TV network with high production value – yet nothing on Al Jazeera’s scale has materialized.

Owning a PR agency, I know that Al Jazeera will be a force to be reckoned with.  They will have offices all over the US, and over 300 employees by the end of 2013.  Not surprisingly, many in the Jewish world expressed concern. Chairman of the Conference of Presidents of Major American Jewish Organizations Malcolm Hoenlein said that Al Jazeera coverage “has served to destabilize regimes and favor some of the more extremist elements in the Arab world.”

This won’t bode well for Israeli public relations – one wonders if Al Jazeera will accept ads from those representing pro-Israel viewpoints, or even Jewish charities like the JNF or Kars 4 Kids. It would be a great PR stunt for a Jewish organization if their ads were accepted and ran – or if they were denied. All in all, it’s not good news for Israel’s branding.

In the world of public relations stunts, Russian President Vladimir Putin pulled off a brilliant maneuver this week granting French actor Gerard Depardieu honorary citizenship after Depardieu decided to flee France, due to their 75% millionaire’s tax. Hundreds of media stories ran on the topic, and now the world knows that Russia has a 13% tax rate. Russia’s Vice-Prime Minister tweeted: “In the West, they don’t know about the substance of our taxation system. When they find out, there will be a mass migration of rich Europeans to Russia.”

Great PR for Russia, usually in the media for less than favorable stories when it comes to business. (Although I don’t imagine that wealthy Russians will be fleeing Israel to return to Russia).

Ronn Torossian is CEO of 5WPR.

5 Comments

  • Visiting Thailand about 3 years ago, I couldn’t locate CNN on the TV. For English speaking news, I had only a choice between Fox News and Al Jareeza.

    Thailand was in turmoil with martial law, Red Shirt protests, and mysterious snipers.

    Al Jareeza with its Australian commentators seemed a lot saner and more objective than Fox News. I am not sure Americans are getting much reality from anyone these days. Al Jareeza may not hurt.

    CNN seems to have become a patron of lost causes rather than

  • Jeffrey Justin

    Ruport Murdoch an “Honorary Jew”?????Al Jazeera American television is a separate entity from The Arabic version which has some of the best Mid -East news with interviews aith Benjamin Netanyahu on numerous occasions as well as Peres, Livnii and Barak to name a few . .WhenI want to see the most Anti-Semitic Arab broadcasting all you have to do is go to Memri.com to see Al Jazeera biggest competitor “Rotana TV” owned 80% by Prince Al Ben Tallal and his partner who owns 20% is none other than Rupert Murdoch, if you want to see see Jew baiting Clerics repeating the blood libel claims that put other Anti-Semites to shame,ask Rupert what channel “Rotana ” is on

  • Was Goebbels good for the Jews? Was Der Sturmer good for Jews? AL JEZEERA is no different…As Winston Churchill said in 1948 in THE GATHERING STORM:..” MEIN KAMPF was the new KORAN. “

  • Besides our “honorary Jew” Rupert Murdoch – Love that. He is indeed a great Israel supporter.

Leave a Reply

Please note: comments may be published in the Algemeiner print edition.


Current day month ye@r *

More...

  • Education Why We Should Invest in Jewish Children

    Why We Should Invest in Jewish Children

    JNS.org – My wife Suzy and I will never forget our wedding day. It was not just the uplifting ceremony and beautiful party that left an indelible mark. Some life-altering advice that we received from one of our guests informed and shaped our lives from that day forward. My high school teacher, Rabbi Moshe Yagid, pulled us aside just before the chuppah and challenged us to choose one mitzvah that would be the foundation of our marriage and our lives. He explained [...]

    Read more →
  • Jewish Identity Sports LeBron James’ New Coach Shaped by Summer on Kibbutz and Jewish ‘Life Lessons’

    LeBron James’ New Coach Shaped by Summer on Kibbutz and Jewish ‘Life Lessons’

    JNS.org – Influenced by his Jewish upbringing and a summer on a kibbutz, basketball coach David Blatt is embarking on his highest-profile challenge yet: coaching LeBron James, the four-time National Basketball Association (NBA) Most Valuable Player who has made waves for returning to his hometown Cleveland Cavaliers. After guiding Israel’s storied Maccabi Tel Aviv basketball franchise to its 51st Israeli league championship and 6th Euroleague title this past season, Blatt landed the Cavaliers head-coaching job in June. Just weeks later, [...]

    Read more →
  • Food Jewish Identity Young Syrian Jewish Restauranteur Continues a Family Legacy

    Young Syrian Jewish Restauranteur Continues a Family Legacy

    JNS.org – At the turn of the century, a young Jewish immigrant arrived in New York. So begins the history of many American Jewish families. It is 27-year-old Albert Allaham’s story, too, with a few unusual twists. Albert’s “century” is the 21st—he arrived almost 100 years after the massive waves of European Jewish immigration. Rather than coming from a small town along the Danube river, his shtetl was Damascus. His first American business was not a pushcart on the Lower East [...]

    Read more →
  • Book Reviews Jewish Identity A Holistic Look at the Rebbe’s Life and Career (REVIEW)

    A Holistic Look at the Rebbe’s Life and Career (REVIEW)

    Did you know that in the entire Bible, only one birthday is mentioned and it is that of Pharaoh? And did you know that according to some scientists, by accepting Einstein’s Theory of General Relativity, it is impossible to prove or disprove that the sun is the gravitational center of our solar system? In his new book, REBBE, best-selling author Joseph Telushkin reveals many surprising and sometimes shocking details as he chronicles the life and teachings of the charismatic Rabbi [...]

    Read more →
  • Food Mitzvos New Jerusalem Eatery’s Uniform Pricing Seeks to ‘Help People Make It’

    New Jerusalem Eatery’s Uniform Pricing Seeks to ‘Help People Make It’

    JNS.org – Omelet sandwich: 5 shekels. Iced coffee: 5 shekels. Tuna sandwich: 5 shekels. Fresh-squeezed orange juice: 5 shekels. Cheese bureka: 5 shekels. There’s plenty more on the Cofizz menu, but you get the idea. Dani Mizrahi and Amir Amshalm, two Israeli men in their early 30s, asked themselves: Why not launch a take-out food joint in busy neighborhoods around Jerusalem where everything—and that means everything—goes for five shekels, or about $1.50. They’d seen the concept take off in Tel Aviv, where [...]

    Read more →
  • Arts and Culture Israel New Primetime Drama ‘Tyrant’ Filmed Entirely in Israel (VIDEO)

    New Primetime Drama ‘Tyrant’ Filmed Entirely in Israel (VIDEO)

    The new FX Network drama Tyrant was shot entirely in Israel, just 10 miles north of Tel Aviv, Bloomberg News reported last Tuesday. Tyrant follows the life of an Arab dictator’s second son Barry, played by Adam Rayner, who reluctantly returns home to the Middle Eastern nation of his birth to join the family business away from his suburban life in America. The elaborate set production for the primetime drama included a crew of 300 and a reported cost of over $3 million [...]

    Read more →
  • Arts and Culture US & Canada Supermodel: Jewish Mothers Are Constantly Trying to Set Me Up With Their Sons

    Supermodel: Jewish Mothers Are Constantly Trying to Set Me Up With Their Sons

    Skokie, Il-born 25-year-old Erin Heatherton (Erin Heather Bubley) is rocking the modeling world. And in a new interview accompanying a cover spread for Miami’s Ocean Drive magazine, she says Jewish moms are “constantly trying to set her up with their sons.” Imagine that – who would have thought? “The moms, they’re doing what they do. It doesn’t matter what country they live in, what city – grandmothers, too,” she admitted. “But I’m probably going to do that too one day.” Heatherton was [...]

    Read more →
  • Education Israel First Ever: Turkish Academics to Visit Israel Holocaust Museum for Seminar

    First Ever: Turkish Academics to Visit Israel Holocaust Museum for Seminar

    Some 15 Turkish university professors and lecturers will take part in a first of its kind seminar at Holocaust museum Yad Vashem’s International School for Holocaust Studies starting next week. The trip is especially significant as Holocaust denial is rampant in the Arab world. A Palestinian professor was recently forced to resign after he led a trip to the Nazi extermination camp Auschwitz. Participants in the week-long program at Yad Vashem will experience in-depth tours of the museum’s archives and [...]

    Read more →



Sign up now to receive our regular news briefs.