Sign up now to receive our regular news briefs.

Al Jazeera USA: Not Good for the Jews

January 7, 2013 10:29 am 5 comments

Russian President Vladimir Putin. Photo: wiki commons.

This week has been an interesting week to observe the media and public relations moves of foreign governments:

In the “it’s not good for the Jews” category, Al Jazeera announced they had reached a deal to buy Al Gore’s Current TV. Reportedly paying up to $500 million dollars, the Arab owned Al Jazeera station will be broadcast in over 40 million American households. For all the talk of Jewish control of the media, here is a Muslim backed station that will now launch in a major way in mainstream America?  Besides our “honorary Jew” Rupert Murdoch’s Fox News there is surely no TV network with tells Israel’s narrative like Al Jazeera does for the Arab world.

It is interesting to note that when Al Jazeera was founded they received a $147 million subsidy from the Qatari government; the station continues to operate under the patronage of the Emir of Qatar and his family. According to a congressional report Al Jazeera receives approximately $100 million annually in Qatari subsidies. A money-losing venture requires very deep pockets.  The station is now available in over 130 countries – and it presents professional, well done television. Throughout the years, there has been a lot of talk about a “Jewish Al Jazeera” or a  global Jewish TV network with high production value – yet nothing on Al Jazeera’s scale has materialized.

Owning a PR agency, I know that Al Jazeera will be a force to be reckoned with.  They will have offices all over the US, and over 300 employees by the end of 2013.  Not surprisingly, many in the Jewish world expressed concern. Chairman of the Conference of Presidents of Major American Jewish Organizations Malcolm Hoenlein said that Al Jazeera coverage “has served to destabilize regimes and favor some of the more extremist elements in the Arab world.”

This won’t bode well for Israeli public relations – one wonders if Al Jazeera will accept ads from those representing pro-Israel viewpoints, or even Jewish charities like the JNF or Kars 4 Kids. It would be a great PR stunt for a Jewish organization if their ads were accepted and ran – or if they were denied. All in all, it’s not good news for Israel’s branding.

In the world of public relations stunts, Russian President Vladimir Putin pulled off a brilliant maneuver this week granting French actor Gerard Depardieu honorary citizenship after Depardieu decided to flee France, due to their 75% millionaire’s tax. Hundreds of media stories ran on the topic, and now the world knows that Russia has a 13% tax rate. Russia’s Vice-Prime Minister tweeted: “In the West, they don’t know about the substance of our taxation system. When they find out, there will be a mass migration of rich Europeans to Russia.”

Great PR for Russia, usually in the media for less than favorable stories when it comes to business. (Although I don’t imagine that wealthy Russians will be fleeing Israel to return to Russia).

Ronn Torossian is CEO of 5WPR.

5 Comments

  • Visiting Thailand about 3 years ago, I couldn’t locate CNN on the TV. For English speaking news, I had only a choice between Fox News and Al Jareeza.

    Thailand was in turmoil with martial law, Red Shirt protests, and mysterious snipers.

    Al Jareeza with its Australian commentators seemed a lot saner and more objective than Fox News. I am not sure Americans are getting much reality from anyone these days. Al Jareeza may not hurt.

    CNN seems to have become a patron of lost causes rather than

  • Jeffrey Justin

    Ruport Murdoch an “Honorary Jew”?????Al Jazeera American television is a separate entity from The Arabic version which has some of the best Mid -East news with interviews aith Benjamin Netanyahu on numerous occasions as well as Peres, Livnii and Barak to name a few . .WhenI want to see the most Anti-Semitic Arab broadcasting all you have to do is go to Memri.com to see Al Jazeera biggest competitor “Rotana TV” owned 80% by Prince Al Ben Tallal and his partner who owns 20% is none other than Rupert Murdoch, if you want to see see Jew baiting Clerics repeating the blood libel claims that put other Anti-Semites to shame,ask Rupert what channel “Rotana ” is on

  • Was Goebbels good for the Jews? Was Der Sturmer good for Jews? AL JEZEERA is no different…As Winston Churchill said in 1948 in THE GATHERING STORM:..” MEIN KAMPF was the new KORAN. “

  • Besides our “honorary Jew” Rupert Murdoch – Love that. He is indeed a great Israel supporter.

Leave a Reply

Please note: comments may be published in the Algemeiner print edition.


Current day month ye@r *

More...

  • Blogs Book Reviews Can ‘Islamic Reformation’ Work? (REVIEW)

    Can ‘Islamic Reformation’ Work? (REVIEW)

    It is cocktail hour on an April afternoon in 2004. The sun is hot on Amsterdam’s canals, and I am sitting at Café den Leeuw on the Herengracht with Ayaan Hirsi Ali. Hirsi Ali is still a member of the Dutch Parliament, and we talk about Islam. Specifically, we talk about the concept of “moderate Islam,” or what she calls “liberal Islam.” And she has one word for it. “It’s absurd,” she says. “It’s complete nonsense. There is no ‘liberal […]

    Read more →
  • Food Jewish Identity A Look at the Vilna Vegetarian Cookbook (REVIEW)

    A Look at the Vilna Vegetarian Cookbook (REVIEW)

    Everybody knows that cooking varies from country to country. There are Italian restaurants, Chinese restaurants, etc. We associate different styles of cuisine with different languages. Do we also think of the association of different cuisines with different dialects? We should, because cooking also varies from region to region. Litvaks and Galitsyaners have their own traditions of preparing gefilte fish. Marvin I. Herzog, in his book The Yiddish Language in Northern Poland: Its Geography and History (Indiana University, Bloomington, and Mouton & Co., The […]

    Read more →
  • Relationships US & Canada Analysis: Jewish Women Less Likely Than Catholics to Take Husband’s Name

    Analysis: Jewish Women Less Likely Than Catholics to Take Husband’s Name

    An analysis of New York Times wedding announcements showed that women married in Jewish ceremonies were less likely to take their husband’s last names than those married in Roman Catholic ceremonies, the Times reported on Saturday. The largest gap between the two groups was in 1995 when 66 percent of Catholic women took their husband’s names and 33 percent of Jewish women did the same. Nearly half of the women featured in the publication’s wedding pages since 1985 took their husband’s name after marriage, while about […]

    Read more →
  • Arts and Culture Blogs Jerry Lewis, Legendary Jewish Comic and Humanitarian, Stays Relevant at 89

    Jerry Lewis, Legendary Jewish Comic and Humanitarian, Stays Relevant at 89

    JNS.org – Through appreciation of both his comedy and humanitarian work, legendary Jewish entertainer Jerry Lewis is staying relevant at age 89. The only comic to ever be nominated for a Nobel Peace Prize, Lewis added another award to his trophy case in April, when he received the 2015 Distinguished Service Award from the National Association of Broadcasters (NAB). Gordon Smith, NAB’s president and CEO, said the organization was “honored to recognize not only [Lewis’s] comedic innovation, but also his remarkable […]

    Read more →
  • Europe Sports Israeli Gymnasts Win Bronze, Silver Medals at 2015 European Games in Baku

    Israeli Gymnasts Win Bronze, Silver Medals at 2015 European Games in Baku

    Israeli athletes marked a successful day on Sunday, as gymnasts won multiple bronze and silver medals in the 2015 European Games in Baku. The Gymnastics team won two silver medals and one bronze in group events, while Neta Rivkin, an Israeli Olympic gymnast, won bronze for the Solo Hoops event. Sunday’s gymnastics wins follow Sergey Richter’s bronze on June 16 for the Men’s 10 meter air-rifle, and Ilana Kratysh’s silver for women’s freestyle wrestling. The 2015 European Games in Baku are […]

    Read more →
  • Theater Report Highlights Success of Russian-Jewish-American Ballroom Dancers

    Report Highlights Success of Russian-Jewish-American Ballroom Dancers

    Russian-American Jews are some of the most successful ballroom dancing competitors in the U.S., South Dakota Public Broadcasting (SDPB) Radio reported on Thursday. Jonathan Sarna, a professor of Jewish history at Brandeis University, said their success can be traced back to Jewish discrimination in the former Soviet Union. Because of the prejudice they faced, Russian Jews had to perform better than their peers in every field, including dancing, in order to have a chance of getting ahead. “They knew that if they […]

    Read more →
  • Arts and Culture US & Canada Israeli Dancer With Shofar, Prayer Shawl Wows ‘So You Think You Can Dance’ Judges (VIDEO)

    Israeli Dancer With Shofar, Prayer Shawl Wows ‘So You Think You Can Dance’ Judges (VIDEO)

    An Israeli dancer made use of Jewish props in an extraordinary routine that left judges amazed when he auditioned for season 12 of TV dance competition So You Think You Can Dance on Monday. At first, the panel of judges appeared confused when Asaf Goren, 23, began his audition in Los Angeles with a tallit (prayer shawl) over his head and the blowing of a shofar, which he explained “opens the sky” for people’s prayers. However, as soon as he started his “Hebrew breaking” performance, […]

    Read more →
  • Sports US & Canada Jewish Hoops Fairytale Falls Short as David Blatt’s Cavaliers Drop Game 6

    Jewish Hoops Fairytale Falls Short as David Blatt’s Cavaliers Drop Game 6

    JNS.org – A fairytale ending to Jewish basketball coach David Blatt’s first season in the National Basketball Association (NBA) was not meant to be, as the Blatt-led Cleveland Cavaliers on Tuesday night dropped Game 6 of the NBA Finals to the Golden State Warriors, 105-97, to lose the best-of-seven series 4-2. Blatt, who just last year coached Israel’s Maccabi Tel Aviv franchise to a European basketball championship, failed to finish a second straight hoops season on top. But after the Cavaliers began the NBA […]

    Read more →