Kosher for Passover food in the supermarket. Photo: wiki commons.

Forbes – Zalmi Duchman and Yosef Schwartz have always been entrepreneurs who bent the rules. In high school, they sold home-made smoothies out of their dorm room. Later, when they started their meal-delivery company, The Fresh Diet, Duchman would often get pulled over by the cops for running red lights in the early hours of the morning when transporting products — the police assumed he was carrying meals for the elderly and let him go (he never corrected them). When the duo decided to make their food company non-kosher after several months of operation, they bent the last rule they vowed never to break: the laws of their religion.

Duchman and Schwartz are orthodox Jews. Their religion has strict policies against eating certain foods like pork and shellfish, ingredients offered in their products. The cofounders and childhood friends have not sampled most of the food they sell in their business.

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