Owning a Public Relations agency, I have to be glued to the news and connected to what’s going on day to day.  It’s not easy to stay upbeat, as rarely does one see a positive, good story in the media.  This week it’s about Gadaffi, and Lindsay Lohan’s most recent crime. I am sure next week won’t be much more positive.  In synagogue on Shabbat I read the Jewish newspapers and the headlines scream of fear, scandal and shame…

I didn’t grow up particularly religious, but I was quite the ardent Zionist – Protesting against Arab attacks on Israel, Anti-Semitism, Holocaust Revisionism and plenty of other disasters. But life isn’t about negativity, and Judaism is about being positive and enjoying the beauty of being Jewish. The Public Relations objective of all of us in the Jewish community should be to speak about positivity, fun and excitement.

First thing in the morning, I often listen to an inspirational song by popular Israeli Singer Eyal Golan, a song which has seen mainstream music success over the past couple of years:

Translation: There is one mighty God – He gives us everything in this world
Between darkness to a sun beam – We only need to choose the path
It is known life is a gift – All is expected and is allowed
The one who believes is not afraid – of losing faith – We all have the King of the universe – Who guards us from it all

Or read this amazing article about the great Rabbi Nachman of Breslav: “Joy really fills you; whatever you have is fuller, and sadness empties you out.”

Practice good PR – for yourself and the Jewish community. Be happy it’s also a Mitzvah.

Ronn Torossian is CEO of one of the largest PR agencies in the US, 5WPR.  He is also an active member of the Jewish community.