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February 24, 2012 10:37 am

Mossad, Zuckerberg, Peres, and Israeli Leaks

avatar by Ronn Torossian

Email a copy of "Mossad, Zuckerberg, Peres, and Israeli Leaks" to a friend

Facebook CEO Mark Zuckerberg. Photo: wiki commons.

The world of publicity is never far from “Brand Israel” and this week pre-Shabbat a number of interesting stories in the mainstream media:

  • The Mossad, Israel’s world renowned secret service is naturally known for secrecy.  Amazingly, this week Meir Dagan who was the head of the organization for 8 years until retiring in January 2011 has recently made worldwide headlines for saying “attacking Iran would be a mistake.”
  • Meanwhile, an international consulting firm based in Zurich, Arcanum (Latin for “secret”) announced yesterday that Dagan is their newest consultant. One wonders in light of the statements from Dagan’s new employer if Dagan is simply interested in earning funds – for a company that has donated handsomely to politicians. “Economic interests also underlie the firm’s sudden openness” said Thomas Landgraf, spokesperson for Arcanum. Landgraf added: “Word of mouth publicity is important to the firm, but occasional media presence doesn’t hurt.” Could a public relations agency for Arcanum be driving media awareness ? (It’s most certainly not us…)
  • Shameless self-promotion for Shimon Peres who is making a trip to Facebook headquarters to open his Facebook page – Mark Zuckerberg is personally helping Peres set up his page.  I suppose it’s a good thing to have such a high profile CEO with the President of Israel – Albeit a little odd that the President of start-up nation needs help with such a task.
  • The Palestinian Authority is angry over Israeli leaks regarding the recent Israeli-Palestinian peace talks in Jordan, and Chief PLO negotiator Saeb Erekat said he filed a complaint with the Quartet members – about leaks by the Israeli government.  He says “The leaks are intended for public relations.” Naturally, PR campaigns are part and parcel of any government activities.

Ronn Torossian is CEO of 5WPR, a leading NY PR Firm. He is author of “For Immediate Release”, which is available here.

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