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June 18, 2012 4:13 pm

Facebook to Buy Israeli Face Recognition Start-Up, Face.com

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Facebook logo. Photo: wiki commons.

Facebook is acquiring Israeli facial-recognition company Face.com for about $100 million.

Founded in 2007, Face.com is based in Tel Aviv. Its technology enables facial recognition from photos uploaded online and on mobile applications. Facebook has been using two applications from Face.com, Photo Finder and Photo Tagger, according to Globes.

Face.com technology “has helped to provide the best photo experience” for people sharing photos over the social network.

“This transaction simply brings a world-class team and a long-time technology vendor in house,” Facebook said in a statement. Facebook previously acquired Israeli company Snaptu for $70 million, in March 2011.

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