Human sized Sprite machine in Tel Aviv. Photo: Heeb Magazine.

A human sized Sprite machine is being used in Tel Aviv this summer to cool off and wash beach-goers, and promote the soft drink.

The massive Sprite branded machine, which dispenses water and not soda, is part of an advertising campaign dreamed up by the ad firm Ogilvy and Sprite.

Representatives from Sprite are on hand at the beach to take your picture as you stand under the massive machine, and will e-mail the photo to you on the spot.