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September 23, 2013 6:36 pm

Israel-Chinese Joint Venture Qoros Unveils Car Model Lineup

avatar by Joshua Levitt

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The Israeli-Chinese Qoros 3 Sedan, to be introduced in Q4 2013. Photo: Qoros.

The Israeli-Chinese Qoros 3 Sedan, to be introduced in Q4 2013. Photo: Qoros.

Qoros Auto Company Ltd., a joint venture between Israel Corporation (TASE: ILCO) and China’s Chery Automobile Co. Ltd., unveiled its first models at a dealers convention, ahead of its planned commercial launch in the fourth quarter of 2013, Israel’s Globes business daily reported.

At the dealers convention, Qoros unveiled a model line-up planned for the next decade based on four modular car platforms based on the work of Qoros’s chief designer, who also was responsible for designing the modern BMW-owned MINI.

The first platform, C, is a family sedan that is the basis for the company’s first car, the Qoros 3, which has already been unveiled. The C platform could be the basis for at least nine different models, including the Qoros Over, a convertible, a three-door model, a hatchback, a station wagon, and a compact recreational vehicle. The Qoros D platform will have three main models: a compact 6-7 seat minivan, a large sedan the size of a Volkswagen Passat, and a recreation car, Globes said. The top-of-the-line E platform will be introduced at a future date and would include a luxury town car, a high-end hatchback, and probably a sport utility station wagon to resemble the MINI.

Israel Corp has invested almost $500 million in Qoros to date, Globes said.

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  • Joy

    Will it be made in Israel or China? Great development though.

  • Dita Gould

    Good luck

  • carol

    I hope this is successful, especially for Israel. What kind of returns will Israel get on each model sold?

    Also, what has this Israeli company specifically contributed to the design and manufacture of the cars?