Black Eyed Peas’ Will.i.am Meets Start-Ups in Tel Aviv to Reinvest Beats Windfall
William Adams, known as Will.i.am, the rapper, singer, songwriter and producer from hip hop group Black Eyed Peas, on Monday met with five Israeli start-up technology companies that he’s considering buying stakes in after a recent windfall when the headphones company Beats by Dr. Dre, the rapper and Adams’ friend who brought him in as an early investor, was acquired by Apple last week for $3.2 billion.
According to Israeli business daily Globes on Tuesday, the music impresario met with interactive sheet music app developer Tonara, crowd-styling fashion platform WiShi, guster, a night life market place, fashion series games developer Fashioholic, and Replay Technologies.
He got to know the Israeli start-ups in the Tel Aviv offices of accounting firm Deloitte Brightman Almagor Zohar.
Tal Chen, head of the firm’s High-Tech Group said, “We are working for global cooperation in this sector between Israeli companies and Fortune 500 companies worldwide and in North America in particular.”