The Outbrain website's homepage. Photo: Outbrain.

JNS.org – The Israeli digital content-recommendation company Outbrain Inc. has signed an agreement with Time Inc. that is expected to generate more than $100 million.

Time’s partnership with Outbrain will help enhance the major U.S. media company’s digital strategy by integrating Outbrain’s algorithm-generated recommendations, thereby providing additional relevant content to Time’s worldwide audience.

Outbrain has experienced major growth since it was founded in 2006 by CEO Yaron Galai and General Manager Ori Lahav. Not including the upcoming partnership with Time, Outbrain is expected to finish this year with $200 million in revenue. The company now creates more than 190 billion content recommendations per month to consumers in more than 150 countries.

“Outbrain’s focus on audience experience and surfacing optimized content recommendations was a key to launching this partnership. It maximizes the monetization of our audience to other content publishers. And, it provides key insights and analytics about our core digital users,” Time Inc. Chairman and CEO Joe Ripp told Globes.

“We are delighted to announce our agreement with Time Inc. and believe that smart and innovative companies like it are the lifeblood of the new look digital media industry,” Galai said.