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February 12, 2015 5:43 pm

Apple CEO Tim Cook’s Visit to Israel ‘Will Not Make BDS Supporters Happy’

avatar by Shiryn Solny

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Apple CEO Tim Cook is scheduled to visit Israel next week. Photo: Twitter.

Apple CEO Tim Cook’s upcoming visit to Israel will not be seen positively by supporters of the anti-Israel Boycott, Divestment and Sanctions (BDS) movement, Jeffrey Goldberg, national correspondent for The Atlantic, said on Thursday.

“This news will not create happiness among supporters of the BDS movement,” he tweeted.

Cook is scheduled to visit the Jewish state next week and participate in the inauguration of Apple’s new headquarters in Herzliya, according to Israeli financial daily Globes. The new 2,500 square meter office will house 800 Apple Israel employees as well as the company’s development center, and marketing and sales representatives. Apple Israel recently hired 150 employees laid off in Israel last year by Texas Instruments.

While in Israel, Cook will meet former President Shimon Peres and senior executives in Israel’s high-tech industry, sources told Globes. He met Israeli Prime Minister Benjamin Netanyahu last year at Apple’s Cupertino, Calif. headquarters.

Apple on Tuesday became the first US company to close at a more than $700 billion market value. The company has run satellite offices in Israel since its acquisition of flash technology provider Anobit for a reported $390 million in 2011 and PrimeSense shortly after, tech website 9to5Mac reported. The company also has another research center in Haifa.

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  • Rose Gold

    Ewww disgusting! Boycott apple!

  • Mevans

    This smells like planted “news”. If it is an op Ed it failed the “make a convincing argument” test. Of course the man is going to visit one of the companies his company owns. If there is an implied outrage, it should have been directed at shareholders when they voted to purchase an israeli company. Which was likely done under Steve Jobs. But there I go again makIng a point for the editorialist.

    If news, it also fails as it lacks a shred of evidence BDS knows or cares.

    Perhaps WHY Steve Cook ie. Apple shareholders should care about supporting apartheid might be the “missing ingredient” here. But that would be an editorial topic in search of an author here as much Algemeiner seems to have a “news” piece in search of a single source.

  • Lisa Taranova

    Very simple, BOYCOT Apple products !!! That is all …!!!

  • Margaret Y Jones

    He sounds like a bully, deliberately taunting those of us who support the rights of the Palestinian people.

  • dungeondevil

    I’m on my 8th Mac since 1989 and its a pleasure to support a company that supports its users with the best software & hardware that money can buy. One iphone was added 4 years ago and since been uodated.
    All the rest play catchup at best!

  • Julian Clovelley

    Methinks it won’t affect Apple Mac sales at all.

    Short of a story and you have to beat one up. Over twenty seven years now my immediate family have had some nine Apple computers a couple of iPods, two iPads and four iPhones plus two time capsule storage disks

    In 27 years we had one possible virus – solved by Apple overnight 27 years ago – and actually broken two – one after ten years wear and tear (the on switch broke) and one when my son was careless with the charger and didn’t follow instructions.

    I won’t be rushing to Microsoft – I hope Tim Cook enjoys he stay in Israel. I understand there are some good dry reds these days.

  • victoria brandeis




    Bravo for Apple!

  • Dante

    One reason more to travel. Making BDS activists as unhappy as possible is a commitment to freedom.

    • David Burnes

      Travel to Gaza which has been under assault since decades before Hamas existed. Ask the 6000 descendants of Palestinians from Sderot who hid Jews from the British what they think of the gratitude shown them since by Israel.

      Travel to Hebron and talk to the residents in streets where houses are being gradually stolen from families who have title deeds stretching hundreds of years in the past.

  • Mickey Oberman

    Tell him I am about to buy my third apple computer.

    The first died of old age.
    The one I am on now is close to retirement.

    And freshly picked Macintosh are the world’s best apples.