Apple CEO Tim Cook is scheduled to visit Israel next week. Photo: Twitter.

Apple CEO Tim Cook’s upcoming visit to Israel will not be seen positively by supporters of the anti-Israel Boycott, Divestment and Sanctions (BDS) movement, Jeffrey Goldberg, national correspondent for The Atlantic, said on Thursday.

“This news will not create happiness among supporters of the BDS movement,” he tweeted.

Cook is scheduled to visit the Jewish state next week and participate in the inauguration of Apple’s new headquarters in Herzliya, according to Israeli financial daily Globes. The new 2,500 square meter office will house 800 Apple Israel employees as well as the company’s development center, and marketing and sales representatives. Apple Israel recently hired 150 employees laid off in Israel last year by Texas Instruments.

While in Israel, Cook will meet former President Shimon Peres and senior executives in Israel’s high-tech industry, sources told Globes. He met Israeli Prime Minister Benjamin Netanyahu last year at Apple’s Cupertino, Calif. headquarters.

Apple on Tuesday became the first US company to close at a more than $700 billion market value. The company has run satellite offices in Israel since its acquisition of flash technology provider Anobit for a reported $390 million in 2011 and PrimeSense shortly after, tech website 9to5Mac reported. The company also has another research center in Haifa.