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April 7, 2015 12:34 pm

Why Trevor Noah’s Twitter Troubles Matter

avatar by Eliana Rudee

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Daily Show host Trevor Noah received flak for Twitter posts that made fun of women, Jews and the LGBT community. Photo: Screenshot.

Making jokes about women, LGBT people and Jews is not new in comedy.

And most often, when a comedy routine features controversial jokes, it doesn’t make international news. But this week, Trevor Noah’s tweets were heard around the world, raising concern about The Daily Show‘s new host.

Some of Noah’s tweets included jokes about female athletes being gay, almost hitting a Jewish kid in his German car, Jewish “chicks” who “go down easy” and fat women who are only seen as sexy when the viewer is intoxicated.

Putting aside the fact that these jokes are simply not funny, they are also problematic; but probably not in the way you expect.

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We all know that they come off as antisemitic, misogynistic, homophobic, transphobic, etc. Kelsey McKinney, a writer for Vox.com, rightly stated, “These jokes are offensive because they are reflections of cultures that are oppressive and privileged — and rather than being critical of those societal constructions, the jokes instead reinforce them.”

But even more importantly, they are problematic because they’re likely to come off as real news.

In the Political Behavior academic journal, Jonathan S. Morris published a study that illustrated how even “small levels of exposure to The Daily Show‘s’ coverage of politics and government in an experimental environment can influence political attitudes.” So McKinney also was correct when she stated, “A Daily Show host should be held to a higher standard than other comedians.”

Think viewers can separate their comedy and news? Think again. In fact, quite the opposite is true—the air of comedy actually increases the persuasiveness of the news.

Morris states, “Humor has been found to generate a positive mood among viewers, and individuals are less likely to disagree with a persuasive message when they are in a good mood. Thus, it is logical to expect that editorial commentary can also influence an audience when it is presented by a funny and likeable source.”

So when Noah makes statements like, “South Africans know how to recycle like Israel knows how to be peaceful,” the political implication would be voters believing that Israel is disingenuous in the peace process and then pushing Israel to make concessions that may undermine its already vulnerable security position.

Suddenly a “joke” can turn into a widespread perception that could threaten a nation’s existence.

Social Media Might

We learned in the Arab Spring about the political implications of twitter posts; imagine what could happen if Noah continues to make statements like this on a show that is watched by over 2.5 million viewers nightly.

Noah was even the subject of a documentary called You Laugh But It’s True, indicating the exact point that in each joke, there is a kernel of truth that makes a mark on people’s outlook. In this respect, while many may not view it as such, right or wrong, The Daily Show is a news source, amplifying Noah and Comedy Central’s responsibility to make us laugh with factual and objective news and information.

One might think that Noah would apologize for many of his tweets that have offended many, but instead, he defensively tweeted, “To reduce my views to a handful of jokes that didn’t land is not a true reflection of my character, nor my evolution as a comedian.” But The Daily Show is a place where many come for their news, not just a laugh. Thus, we can no longer think of Noah just as a comedian, but a newscaster who will influence millions.

Scary, I know. But reality doesn’t care if the source is a punchline.

Eliana Rudee is a Fellow with the Salomon Center. She is a Core18 Fellow and a graduate of Scripps College, where she studied International Relations and Jewish Studies. Follow her @ellierudee. This article was originally published by Hollywood in Toto.

The opinions presented by Algemeiner bloggers are solely theirs and do not represent those of The Algemeiner, its publishers or editors. If you would like to share your views with a blog post on The Algemeiner, please be in touch through our Contact page.

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  • Brit Bunkley

    What petty nonsense! Of the nearly 9,000 tweets he made over the last 6 years, whoever is trying to smear him found a small handful of mildly tasteless jokes that this South African comedian (whose mom is 1/2 Jewish) made yeas ago. Look at his youtube videos. He is really very smart and funny.

  • Bennie Stein

    Jon Stewart got millions of viewers because he was Jon Stewart! He was and is a brilliant comedian.

    This new guy sounds like he has no talent if he needs to drum up viewers by creating offensive headlines.

    And as offensive jokes go, I’m bored already.

  • Larry Andrews

    Either a joke is funny, or it isn’t. The fact that people are watching a comedy show for news is very funny, but not in a good way.

  • Richard Dixon

    Well, as long as his evolution as a comedian is accurately portrayed that’s OK then. What a shallow creep!

  • I agree that our current news media is generally a joke. This article claims that comedians are sort of sub-conscious propaganda machines who influence how one perceives (accepts or rejects) the news. This is simply another way of “burning books,” to wit, silencing individuals with whom we disagree. It is also an example of how individuals who are black (because they have at least one black parent) do not have the right to have their own opinion. Use big words, write complex sentences and the use loaded terms: antisemetic, misogynistic, homophobic, transphobic, racists. The discussion is over. The article is pathetic.

  • steven L

    The left and far left are the new bigots on the block. They are fanatics and allied to the Islamists.
    Will Noah dare to confront Islamists and the left/far left. Very unlikely.
    Antisemitism will very likely increase.
    Any attack against him will be automatically considered RACIST!

  • “Trevor Noah’s ‘playful’ jokes don’t offend us – SA Jews”
    http://www.timeslive.co.za/entertainment/celebrity/2015/04/06/trevor-noah-s-playful-jokes-don-t-offend-us—sa-jews

    Although many South African Jews were not offended by Mr. Noah’s jokes, words do matter, indeed. And there’s nothing amusing about ridiculing Jews and Israel, no matter the forum.

  • All of Noah’s offensive tidbits cannot measure up to what Jon Stewart has dished out.

  • Soxtory

    Most jokes are at the expense of someone else, either person or group, so when the jokester is a left wing liberal, naturally the jokes are going to about the perceived foibles of his opposite political groups and persons!

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