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January 24, 2016 7:37 am

YouTube-Geared Marketing Company Apologizes for Encouraging Use of ‘Holocaust’ as Clickbait

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Vidooly marketing. Photo: Facebook.

Vidooly marketing. Photo: Facebook.

India-based marketing and analytics product Vidooly apologized to clients after recommending video-uploaders use “Holocaust” in the titles of YouTube clips to attract viewers, the UK Jewish Chronicle reported on Friday.

According to the report, Vidooly sent out a company email telling clients it was an opportune time for this, given the proximity to the UN-designated International Holocaust Remembrance Day on January 27.

Vidooly recommended titles like “5 Holocaust movies you must watch,” “Holocaust timeline explained for dummies” and “10 Holocaust stories you will NOT believe.” It noted that the keyword, Holocaust, was searched by YouTube users about 200,000 per month.

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Ultimately, Vidooly issued an apology “to every member of the Jewish community for hurting your feelings,” the Chronicle reported.

“We’re really sorry. Our only intention was to showcase how a YouTuber should make videos about important sociopolitical or cultural events to keep their audience informed and engaged. We didn’t necessarily want them to use click-bait titles to increase their viewership, but the examples used in the email were wrong.”

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