Dovi Meyer buying chocolate inside the Max Brenner store that was the site of Wednesday’s terror attack. Photo: Screenshot.

A volunteer for Israel’s United Hatzalah ambulance service is spearheading a “pay it forward” campaign to bolster the Max Brenner chocolate bar where Palestinian terrorists began a murderous shooting spree on Wednesday night — killing four Israelis and wounding many more.

“I wanted to start a trend,” 20-year-old Dovi Meyer told The Algemeiner on Thursday about the campaign he launched earlier on the day. The initiative involved purchasing nearly 1,000 chocolate bars at Max Brenner, and distributing them, two at a time, to passersby outside — asking each to give up one of the two to someone else, on condition that the next person buy a bar and continue the chain.

“As I started, businessmen began stopping and said, ‘You know what? I’ll buy this for my wife or for a friend.’ And the store, which had been pretty empty before, started to fill up. Outside, it was pumping, but inside, people were just inquisitive; they weren’t really buying. So I wanted to set that drive, and the only way I could do it was by doing something over the top. I bought an obscene amount of chocolate, so that people would buy one or two, and that’s what they did. They started flooding in…and I felt something really special about it.”

Meyer — who was an EMT in Sydney, Australia, before he immigrated to Israel two years ago — added, “Nothing gives me greater joy than helping people, and when I don’t see change, it bothers me and I speak up.”

Meyer also said he hopes the campaign will get people to shop at the Max Brenner branch before Shavuot — the Jewish holiday that begins Saturday night — during which it is customary to eat dairy products.

Scores of people gathered outside the eatery on Thursday to sing and dance in support of Israel and place flowers around the site of the killings. Meyer said the scene, which included Orthodox Jews helping men put on tefillin [phylacteries] for prayer, was “quite emotional to witness, and it moved me.”

He told The Algemeiner, “Let’s buy Max Brenner out. Let’s take something that was so sad…and turn darkness into light.

The pro-Israel education and advocacy group StandWithUs posted a video about Meyer’s campaign on Facebook.

Watch the video below: