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May 30, 2017 10:12 am

KFC Aiming to Open 100 Israeli Branches in Major Comeback

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The KFC logo. Photo: Wikimedia Commons.

JNS.org – The American fast food giant KFC is aiming to make a comeback in Israel by opening as many as 100 franchises there over the course of five years, after several previous failed attempts to enter the Jewish state’s restaurant market.

A team of KFC representatives has visited Israel on three separate occasions in recent months, and has already started meeting with potential franchisees, real estate agents and poultry suppliers ahead of the move, the Israeli financial news outlet Calcalist reported on Monday.

The failure of past efforts to bring KFC’s famous fried chicken to Israel were attributed to difficulty with making the brand’s signature milk-based recipe kosher. Attempts to create a kosher soy-based version of the famed chicken formula, in line with the kosher prohibition against eating milk and meat together, reportedly did not succeed in reproducing the brand’s authentic flavor.

KFC first opened in Israel at the end of the 1980s, with a single branch in Tel Aviv. From 1993-2013, the brand opened several Israeli locations after it was revived by the Clal Group and later acquired by Dor Energy in 2002. By 2009, Dor expanded the brand to 10 locations, but all KFC Israel branches were shuttered in 2013.

KFC hopes maturation in the Israeli marketplace, as well as large Anglo populations in areas such as Jerusalem, Beit Shemesh and Modi’in, will make the brand’s return to Israel a success.

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  • Yakov Butterfield

    “The failure of past efforts to bring KFC’s famous fried chicken to
    Israel were attributed to difficulty with making the brand’s signature
    milk-based recipe kosher.” “KFC hopes maturation in the Israeli marketplace, as well as large Anglo
    populations in areas such as Jerusalem, Beit Shemesh and Modi’in, will
    make the brand’s return to Israel a success.”
    The key is getting a very strong kosher heckscher because all the Anglos keep kosher in those areas and without a great kosher heckscher people will take one look and go somewhere else.

  • Reb_Yaakov

    Another shame for “the Jewish state.”

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