A BDS movement protest. Photo: Wikimedia Commons.

JNS.org – Ethiopian-born former Miss Israel beauty pageant winner Yityish “Titi” Aynaw and actress Ariel Mortman, star of the popular youth TV series “The Greenhouse,” have been selected to lead an Israeli government campaign aimed at fighting the BDS movement.

Aynaw and Mortman recently shot a video encouraging people to visit the 4IL website (which is currently under construction) to learn how they can act against the demonization of Israel online. Alongside the video shoot and the new website, the campaign includes a smartphone app that will suggest daily two-minute Israel advocacy tasks.

While BDS activists claim they’re using nonviolent means to promote Palestinian independence, Israel and pro-Israel advocates say the movement’s stated purpose masks its actual goals to delegitimize and ultimately destroy the Jewish state.