People waving Nazi swastika flags argue with conservatives during a protest outside the Tampa Convention Center, where Turning Point USA’s (TPUSA) Student Action Summit (SAS) was being held, in Tampa, Florida, US July 23, 2022. REUTERS/Marco Bello

The Simon Wiesenthal Center (SWC), a leading Jewish human rights group, on Monday denounced the upcoming “Miss Hitler” beauty pageant hosted by Russian social media website VKnotakte (VK) and revealed striking details about one of the competition’s leading contenders.

“This is part of an ongoing effort to whitewash the horrific crimes of Nazism, to rewrite history to legitimize a monster who plunged the world into the darkness and perpetrated a genocide that left six million Jews dead, including 1.5 million children,” Rabbi Abraham Cooper, associate dean and director of global social action at the SWC, said in a statement. “There should be zero tolerance for this outrageous campaign on any, and all, social media platforms.”

The annual “Miss Hitler” beauty pageant invites VK users to vote for their favorite female admirers of Nazi leader Adolf Hitler. Participants in the online contest use pseudonyms instead of their real names and the winners are expected to be announced on Sunday. VK has been hosting the online pro-Hitler beauty pageant since at least 2014, according to the Moscow Times.

SWC exposed that one of the leading contestants in the pageant is 42-year-old Sarah Mountford, who is based in the United Kingdom and goes by the online name “Aryan Angel.” Mountford shared that her “views aren’t extreme, you hear the same at every bus stop” and that “he [Hitler] has been dead a long time. I didn’t think of the impact his name still has,” according to the Jewish human rights organization.

Mountford is also a mother of three and a member of the far right group Britain First, the Daily Mail reported.

In her personal statement on the competition’s website, Mountford reportedly says she is a “straight, white, pure-blood female with a longing to return to traditional ways. In accordance with nature. Blood and soil. Ancestors and honour. Our people matter.”

Past “Miss Hitler” contests hosted by VK have been shut down following complaints, and SWC told The Algemeiner on Tuesday that it has tried reaching out to the website’s administrators about calling off the pageant “but have gotten zero response.”

In 2020, former “Miss Hitler” contestant and neo-Nazi sympathizer Alice Cutter, who competed in the beauty contest under the name “Miss Buchenwald” — referencing the Nazi concentration camp during World War II — was jailed for being a member of the banned far right group National Action.