Snoop Dogg and Tom Brady in the new Super Bowl commercial from FCAS titled “No Reason to Hate.” Photo: Screenshot

The Foundation to Combat Antisemitism (FCAS), founded by New England Patriots owner Robert Kraft, will air its second ever Super Bowl commercial on Sunday and the 30-second spot this year features rapper Snoop Dogg and former Patriots legend Tom Brady.

The ad is titled “No Reason to Hate” and will air during Super Bowl LIX between the Kansas City Chiefs and Philadelphia Eagles. In the clip, released on Monday, Brady and Snoop Dogg face each other while make spiteful digs and giving examples of the, often stupid, reasons why you might hate someone.

“I hate you because we’re from different neighborhoods,” Snoop Dogg says. “I hate you because you look different,” Brady replies.

“I hate you because I don’t understand you … because you talk different … Because you’re just different,” Snoop Dogg says. Brady responds by saying, “I hate you because people I know hate you … Because I need someone to blame … Because you act different.”

At the end of their face-off, a line appears on screen that says: “The reasons for hate are as stupid as they sound.” Snoop Dogg then concludes by saying, “Man, I hate that things are so bad, we have to do a commercial about it.” Brady replies, “Me, too.” The duo then walk out of frame and the final message on the screen says, “Stand up to all hate.”

Some Jewish activists criticized the commercial on social media for not mentioning antisemitism or Jews at all. Snoop Dogg’s involvement in the ad also received backlash in light of a hateful image he posted on Instagram in 2020 that compared America to the Nazis.

Kraft released a statement about FCAS’ decision to bring Snoop Dogg and Brady together for the commercial.

“Their shared commitment to this cause speaks to the strength of and amplifies the foundation’s continued message: no matter where we come from, there is no place for hate in our world,” Kraft explained. “Together, with their leadership, we’re reminding everyone that the fight against hate is a fight we can all win.”

“The Foundation to Combat Antisemitism is doing incredible work, and I’m honored to stand with them in the fight against hate,” Brady added. “This Super Bowl, football is on my mind, but so is something even bigger – building a world where hate has no place. The ‘No Reason to Hate’ campaign isn’t just a message; it’s a movement. I’m proud to be a part of it, and I hope you’ll join us.”

As part of its “No Reason to Hate” campaign, FCAS, which launched in 2019, will additionally host its first Unity Summit at the Xavier University of New Orleans, Louisiana, on Friday. As part of the foundation’s Unity Dinner series, and in partnership with United Negro College Fund (UNCF) and Hillel International, the event will bring together more than 100 Black and Jewish college students who want to combat hate.

FCAS debuted its first Super Bowl commercial last year and directly addressed hatred targeting the Jewish community. It starred Clarence B. Jones, a prominent civil rights leader who helped draft Dr. Martin Luther King Jr.’s iconic speech “I Have a Dream.” Last year’s commercial ended with the tagline: “Stand up to Jewish hate.”