CAMERA billboard compares The New York Times to terror group Hamas.

A pro-Israel watchdog group equated The New York Times with terror group Hamas on a massive billboard banner which went up outside the famed newspaper’s newsroom on Friday.

“Hamas attacks Israel: Not Surprising”, the banner reads, above a picture of a missile. Underneath it says: “The New York Times attacks Israel: Also not surprising”, on top of an image of a pen.

“Stop skewing facts. Stop the key omissions. Stop the Anti-Israeli Bias”, the billboard concludes.

An image of the advertising board, which was commissioned by CAMERA, the  Committee for Accuracy in Middle East Reporting in America, was tweeted by The Times’ Media Editor Peter Lattman soon after it went up. At the time of publication Lattman’s picture had been re-tweeted 822 times and “Favorited” 404 times.

The billboard has been leased by CAMERA since January this year and has now been updated three times.

The original message read: “Would a great newspaper slant the news against Israel? The New York Times does.” In the ad, CAMERA accused the newspaper of “Misrepresenting facts, omitting key information, skewing headlines and photos” and exhorted it to “Stop the bias.”

The second update came in response to the firing of New York Times top editor Jill Abramson. Under the paper’s famous logo, the ad said: “Unfair to Jill Abramson? Definitely unfair to Israel.”

The Times has faced widespread criticism for its coverage of Israel, including from Israel’s Ambassador to the United States, Ron Dermer, last week, and has had to issue embarrassing corrections. CAMERA has conducted as a six-month study on The Times’ anti-Israel bias, which it published as a monograph last year.