The ‘Israeli Lives Matter’ Facebook page logo.

A new campaign launched last week will seek to memorialize each and every individual killed in Palestinian terrorist attacks in Israel over the past 15 years.

A Facebook page called “Israeli Lives Matter” — which has already garnered thousands of followers — was opened as part of the campaign, under the direction of the World Zionist Organization’s Department for Zionist Operations.

Each day, the page features a different victim of the ongoing terror wave in Israel, along with biographical information and details about the attacks in which they were murdered. American student Ezra Schwartz, who was studying in Israel when he was killed last month, and Israeli couple Eitam and Naama Henkin are among the terror victims eulogized on the Facebook page.

“The real story of Israel is the story of its people — their passion, their achievements, their aspirations, and, unfortunately, their deaths,” Dr. David Breakstone, head of the WZO’s Department for Zionist Operations, told The Algemeiner. “By putting a face to those who have been sacrificed on the altar of Zionism, ‘Israeli Lives Matter’ will help humanize the tragedy of the ongoing refusal of our enemies to accept our existence, while simultaneously paying homage to the victims of the conflict.”

Former Knesset member Dov Lipman, newly appointed director of the Department for Zionist Operations and director of public diplomacy for the WZO, told The Algemeiner that the goal of the campaign is “for us to pause every day to take notice of who has been lost.”

In a blog post on Thursday he noted that the primary purpose of the Facebook page is to ensure that Jews “don’t only get caught up in many other legitimate and important international causes, while forgetting and not identifying deeply with the degree of suffering being experienced throughout our own country.”

Lipman said, “We have to make sure that we recognize the loss of ‘just one person killed.'”

Lipman pledged that the Facebook page will soon feature all of the 1,292 Israelis killed by terrorists since September 2000, the start of the Second Intifada.