Sunday, March 25th | 9 Nisan 5778


Be in the know!

Get our exclusive daily news briefing.

September 29, 2016 6:31 am

Frank Luntz Presents 5-Point Plan to Combat Antisemitism on College Campuses

avatar by

Email a copy of "Frank Luntz Presents 5-Point Plan to Combat Antisemitism on College Campuses" to a friend
Frank Luntz. Photo: Gage Skidmore via

Frank Luntz. Photo: Gage Skidmore via — Republican pollster and political consultant Frank Luntz said there are five rhetorical methods Jewish students can utilize to combat antisemitism on college campuses more effectively.

Luntz suggested university students do the following: use the word “imagine,” which “changes the entire communications process and brings people to your side,” according to Luntz; emphasize human rights, social justice and equality when responding to the BDS movement; talk about ending a “culture of hate;” know that the Hamas charter denies Israel’s right to exist and Jews the right to live; and teach that hate will never lead to peace.

This advice is part of a new collaboration between Luntz and the Jewish National Fund (JNF) to develop a “language library” that will educate Jewish students on how to engage in conversations about antisemitism, specifically BDS [Boycott, Divestment and Sanctions].

Luntz said the project hopes “to be the most efficient process in providing information, awareness and messaging that will help make the Jewish community stronger, safer and effective in what it does.”

“It’s not what you say that matters, it’s what people hear,” he said, adding that college students need to be encouraged and taught to “communicate with confidence and pride and lead fellow students to be supporters of Israel.”

Luntz said that no Jewish student should face antisemitism at university or college, but that he thinks fighting this form of discrimination is not a top priority outside of the Jewish community.

Luntz also reflected on his years of working with Shimon Peres, saying the now late former Israeli President was the Jewish state’s greatest proponent, and that nothing mattered more to him than “presenting the positive face of Israel across the globe.”

Since 2002, Luntz has assisted Israeli leaders and Jewish organizations in strengthening the relationship between Americans and Israel.

Share this Story: Share On Facebook Share On Twitter Email This Article

Let your voice be heard!

Join the Algemeiner
  • Aaron

    But what about video PROOF the WTC never had any floors?

    Flat Earth: 9/11 NO FLOORS MATTERS WTC Tesla Tower Construction

    • mikey248

      Aaron, you’re not making any sense, unless you’re being sarcastic.

      The video you showed there depicted the construction of the WTC…floor-by-floor…with the flooring.

  • Joshua Laskin

    But, the Hamas Charter doesn’t deny Jews the right to live. It’s hard to believe Luntz would suggest that folks say it does, when anyone can easily find it on the internet, read it for oneself, and discover that it doesn’t say that–which would then discredit everything else said with that. He must have been misquoted, here. Perhaps he’s proposing intentionally misreading it? That’s just too weird. Surely a case can be made for the Jewish State; and for why the Arabs shouldn’t get all their land back; without misquoting Hamas’s charter. If not, then that’s a problem, bigger than ineffective rhetoric. Let’s begin all these efforts, with the premise, that students, and perhaps especially Jewish students, aren’t stupid. Lying about anything, to them, will only backfire.

    • Blankety-Blank

      Sorry, Laskin, you’re WRONG!! From Article 7:

      ” … the Islamic Resistance Movement
      aspires to the realisation of Allah’s promise, no matter how long that should take. The Prophet, Allah… has said:
      “The Day of Judgement will not come about until Moslems
      fight the Jews (killing the Jews), when the Jew will hide behind stones and trees. The stones and trees will say O Moslems, O Abdulla, there is a Jew behind me, come and kill him. Only the Gharkad tree, (evidently a certain kind of tree) would not do that because it is one of the trees of the Jews.”…”

      That is a pretty clear exposition of intent to commit Jewicide and a determination to annihilate the Jews.

    • mikey248

      Joshua Laskin,

      Mr. Blankety-Blank below nailed it.

      How could you be so ignorant, Josh?


  • the_gator

    That assumes that people want to listen and learn. Most of these antisemitic people don’t let facts, logic and common sense get in the way of their thinking.