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May 10, 2017 4:08 pm

Israeli Visual Artist Who Created Viral Car Ad Video Explains Hidden, Personal Story Behind Clip

avatar by Shiryn Ghermezian

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Eugene Romanovsky holding the keys to the 1996 Suzuki Vitara he was selling. Photo: Screenshot / YouTube.

An Israeli visual effects artist who created a viral YouTube car advertisement told The Algemeiner on Wednesday that every element of the clip has a personal meaning to him.

Eugene Romanovsky — a creative director at a design, effects and animation company in Tel Aviv — was both looking to sell his 1996 Suzuki Vitara with the video and also tell a story about his journey in life.

The two-minute ad shows the vehicle zooming through a jungle, tundra, under water and in outer space, interspersed with scenes from films — including “Jurassic Park” and “Mad Max: Fury Road” — he saw at pivotal moments in his life.

Romanovsky, a Rishon Lezion resident, said, “It is like different smells that connect us to memories. Like the snow [in the video] was a depression that I kicked myself out of and so on. When you edit something you must put inside stories to make things connect and flow, even though no one will understand the subtext. Maybe it is one of the reasons why people feel something watching [it]: because maybe I mean more then I show.”

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The video, titled “#BuyMyVitara — Suzuki Vitara ’96 for sale,” has been watched on YouTube over three million times since being uploaded on April 12, after taking Romanovsky about three weeks to make.

Commenting on the amount of attention he has garnered, Romanovsky said, “Yes of course it surprises me. I [just] did it for myself and close friends.” He added that the car was ultimately bought by a man in Israel who never even saw the clip.

He joked that his next project would be to create a “closing video” now that the car has been sold.

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