Israel Supermodel Bar Refaeli. Photo: www.girlhairstyles.org

Israel is indeed an unbelievable country – it’s the land of modern miracles.  The country unfortunately has a stigma which deters tourists. The continued Israeli-Arab conflict, and when people think of the country, they think of it’s biblical history, not it’s beautiful beaches, landscapes, and people. Generally, tourists who haven’t been to Israel perceive Israel in the light of “war or holy relics.”

One thing Israel can’t be oblivious to is that sex and beauty sells.  Luckily for them, a travel magazine recently listed Israel as having some of the sexiest men and women in the world.

Traveler’s Digest and their newly published list of where the world’s sexiest men call home said that Tel Aviv has the 10^th best looking men in the world. “Due to its enviable proximity to the Mediterranean Sea, artistic Bauhaus architecture, high-end dining, and a contemporary cultural scene, Tel Aviv has become a hot spot for trendsetters worldwide. Local cuties flaunt their fit bodies –made all the better by their year-round tans– at any of the numerous beaches and cafés found on the 10-mile seaside strip.” It’s a land brimming with good looking people, yet another trait to be flaunted.

And for all of us hot-blooded males out there, Tel Aviv’s women ranked as the 7^th sexiest in the world. “There’s just something about dark features and green eyes that is exotic and appealing…Tel Aviv is the focal point of Israel’s youth culture and nightlife scene, so it makes sense that the most beautiful girls in the country can be found lounging on the city’s Mediterranean beaches and in its happening night spots.” As Bar Rafaeli, Natalie Portman and others have displayed, Israeli women are outrageously gorgeous.

Any Travel PR Agency would tell you that travel marketing is no easy task.  Sex sells and this is a great differentiator which shows Israel for the beautiful country it is and they beautiful people they have.  Add it to the arsenal when marketing Israel.

Ronn Torossian is CEO of 5WPR, a Top 25 PR agency.