Israeli Product Featured on TIME Magazine Cover, Included in List of 2018 Best Inventions
An Israeli product was recognized in the latest issue of TIME magazine as one of the best inventions of the year.
Included in TIME magazine’s list, titled “Best Inventions 2018,” is the Nanobébé, which the magazine described as a “better baby bottle.” The product was launched in February 2013 by longtime friends and biomedical engineers Ayal Lanternari and Asaf Kehat to help breastfeeding moms.
“With more surface area than a traditional bottle, it allows milk to heat and cool twice as fast, which preserves critical nutrients,” the magazine explained. “Its domelike shape resembles an actual breast, which can comfort bottle — resistant tykes. And it’s topple-proof, thanks to a thin silicone edge and low center of gravity. Lanternari hopes Nanobébé will help parents everywhere, including dads like him. ‘You want to give the best to your baby,’ he says.”
Nanobébé offers a “starter set” and “newborn set” that comes with a range of products in addition to the bottles. Because of the shape of the bottles, they can also be stacked for easy storage.
Nanobébé is also featured in the cover of the latest TIME magazine issue, which is dedicated to the list of this year’s best inventions. The annual list recognizes 50 groundbreaking inventions that are “making the world better, smarter and even a little more fun,” according to the publication. The inventions are chosen based on key factors, including originality, creativity, influence, ambition and effectiveness.