Agustín Bernasconi and Noa Kirel co-star in the new series “NOA.” Photo: Provided

Israeli singer Noa Kirel is starring alongside Argentine actor and fellow pop singer Agustín Bernasconi in a new music-centered romantic comedy series that will begin filming in March, The Algemeiner has learned.

The 25-episode series “NOA,” which will be filmed entirely in Argentina, is a global co-production from Argentina’s FAM Contenidos and Israel’s entertainment studio Sipur.

In the series, Noa (Kirel) travels to Argentina to meet her boyfriend, after months of having a long-distance relationship, but things don’t turn out the way she thought they would. She then meets Tomy (Bernasconi), “a young man who tries to reconcile with his past and forge a new life away from music, all while Noa begins a journey of discovery in search of her musical identity, while dealing with pressure from her parents and her new reality in Buenos Aires,” according to a provided synopsis.

Kirel is a singer, rapper, songwriter, dancer, and actress. She competed on behalf of Israel in the Eurovision Song Contest in 2023 and finished third with her song “Unicorn.” She was also formerly a judge on “Israel’s Got Talent.”

Bernasconi is an Argentine actor, singer, composer, and musician, with over 100 million views on YouTube.

“It will be a great experience to star in the series with Noa,” said Bernasconi. “She is an exceptional artist, and we complement each other very well.”

“NOA” producer and Dori Media Group founder Yair Dori, who originated the series, said: “I am very proud to be part of this great project, which I believe will have a very solid performance worldwide.”

Sipur CEO Emilio Schenker added: “NOA marks the beginning of our co-financing and co-producing major IP franchises globally. I can’t think of a better team or first project to invest in outside of Israel. It fits perfectly with our mandate to bring high-quality fiction, documentary, and unscripted projects to the world through high-level strategic partnerships and the support of powerful investors.”

Sipur’s latest projects include the Hebrew-language scripted drama series “Bad Boy,” from original “Euphoria” creator and Academy Award-nominated screenwriter Ron Leshem and Hagar Ben-Asher. Netflix acquired streaming rights for “Bad Boy” in November 2024. Sipur’s recent works also include the medical thriller series “Heart of a Killer,” starring “Tehran” lead actress Niv Sultan, the documentary “We Will Dance Again,” “The Devil’s Confession: The Lost Eichmann Tapes,” and the documentary series “Munich ’72” about the Palestinian terrorist attack on Israeli athletes at the 1972 Olympic Games in Munich, Germany.

The showrunners for “NOA” are Alejandro Cacetta and Mili Roque Pitt, and the director is Mauro Scandolari.